Innovative, rigorous, policy-relevant research forms the basis for evidence-based policy solutions. High-quality research will not have impact, however, if it is not communicated to those who can use it, share it, learn from it, build upon it, and adapt it.
IFPRI’s communications activities add value by helping generate and maximize the uptake of a broad range of institutional research products (outputs), contributing to changes in policies, programs, and investments (outcomes) that can ultimately lead to improved food and nutrition security, poverty reduction, and sustainable natural-resource management (impact). Communications is the driving force behind the diffusion—and ultimate adoption— of any innovation.
IFPRI currently undertakes successful direct communication with the following audiences but will also forge partnerships to reach wider audiences:
- Research Community: Those who are knowledgeable about international development and interested in the research approach, the scientific methodology, and the results.
- Policy and Development Community: Those who create and influence policy and are interested in how research findings can be translated into solutions for specific problems.
- General Public: Those who are interested in learning about issues related to international development but are not specialists.
The target audiences are not only recipients of IFPRI’s research, but also contributors to it. These essential functions guide the process of
- Support the creation of knowledge at IFPRI by collecting and connecting with the knowledge of others via open data and publications repositories, collaborative team spaces, and training opportunities for researchers in the tools and techniques relevant to the scholarly communication of their work.
- Promote continuous dialogue and interaction with diverse groups of stakeholders and communities of practice to help generate knowledge that is relevant to those who can benefit from it. This interaction can take place through face-to-face and virtual policy seminars, conferences, and workshops, as well as local, regional, and international gatherings and meetings.
- Present IFPRI’s research in various formats so that it is meaningful and understandable to diverse audiences. These formats include technical books, papers, reports, briefs, brochures, flagship publications, a magazine, social media, and datasets for public use. All of these materials are generally available in print and electronic form.
- Make IFPRI’s knowledge freely available via multiple communications channels so that different audiences can access it, engage with it, and use it to create new knowledge. Channels include IFPRI’s main website (www.ifpri.org) and its community platform (www.ifpri.info); institutional, program, and project blogs; social and academic networks; media activities; podcasts and videos; e-bookstores; libraries around the world; and translation into multiple languages.