Creating Shared Value: The New Concept of Corporate Social Responsibility

Date: 
March 4, 2010
Time: 
12:15 pm – 1:45 pm. You are invited to join us for a light lunch at beginning at 11:45 am

Presenter(s): 
Speaker: Peter Brabeck-Letmathe, Chairman, Nestlé S.A.; Chair: Klaus von Grebmer
Contact/RSVP: 

RSVP to Simone Hill-Lee; tel: 202.862.8107; s.hill-lee@cgiar.org

Location: 

International Food Policy Research Institute
2033 K Street, NW, Washington, DC
Fourth Floor Conference Facility

Abstract

In the context of the most recent economic downturn, the role of business in society has come under increasing scrutiny. Moreover, models of corporate engagement that are more philanthropically oriented have been subject to mounting pressure. This Policy Seminar proposes a new approach, which replaces the more traditional descriptions of “corporate social responsibility” with “Creating Shared Value” - a concept initially developed by Harvard’s Professor Michael Porter and championed by Nestlé, a global leader in Nutrition, Health and Wellness Company.

Using a range of examples from the Nestlé context, Nestlé Chairman Peter Brabeck-Letmathe will also examine the linkages between the role of business in society, and some of the broader issues surrounding Food Security.

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