Unlike the more technical issues covered in other guides, this topic is one that is unlikely to be familiar to many development project staff. For this reason, throughout this guide, reference is made to the Rural Development Plan of the Western Region, Honduras (PLANDERO), which we use to illustrate some of the general issues involved here. The guide begins with a brief description of PLANDERO. Out of this description, we isolate the factors that have frustrated its attempts to reach the poorest farmers in this region of Honduras. We then outline how these problems can be resolved, in part by drawing on the methods described in other technical guides in this series.