Video-based agricultural extension: Analysis of a pilot project in Ethiopia

Tanguy Bernard, Simrin Makhija, Kate Orkin, Alemayehu Seyoum Taffesse, David J. Spielman
project note
2016

Since 2014, Digital Green and the Government of Ethiopia have been piloting a project to introduce a community-centric video approach to agricultural extension provision. Digital Green’s approach has the potential to transform extension in Ethiopia via a fairly simple impact pathway. By providing a cost-effective approach to information dissemination, video-based extension can increase the adoption rate of productivity-enhancing agricultural technologies and practices by smallholder farmers, including increased adoption by women. The Digital Green approach could also improve data collection and analysis. This note, based on a more detailed project report, summarizes findings and recommendations that point the way to expanded use of video-based agricultural extension.