Video-based agricultural extension: Analysis of a pilot project in Ethiopia

Tanguy Bernard, Simrin Makhija, Kate Orkin, Alemayehu Seyoum Taffesse, David J. Spielman
project note

Since 2014, Digital Green and the Government of Ethiopia have been piloting a project to introduce a community-centric video approach to agricultural extension provision. Digital Green’s approach has the potential to transform extension in Ethiopia via a fairly simple impact pathway. By providing a cost-effective approach to information dissemination, video-based extension can increase the adoption rate of productivity-enhancing agricultural technologies and practices by smallholder farmers, including increased adoption by women. The Digital Green approach could also improve data collection and analysis. This note, based on a more detailed project report, summarizes findings and recommendations that point the way to expanded use of video-based agricultural extension.