journal article

Combining intensive counseling by frontline workers with a nationwide mass media campaign has large differential impacts on complementary feeding practices but not on child growth

Results of a cluster-randomized program evaluation in Bangladesh
by Purnima Menon,
Phuong Hong Nguyen,
Kuntal K. Saha,
Adiba Khaled,
Tina Sanghvi,
Jean Baker,
Kaosar Afsana,
Raisul Haque,
Edward A. Frongillo,
Marie T. Ruel and
Rahul Rawat
Open Access | CC BY-3.0
Citation
Menon, Purnima; Nguyen, Phuong Hong; Saha, Kuntal K.; Khaled, Adiba; Sanghvi, Tina; Baker, Jean; Afsana, Kaosar; Haque, Raisul; Frongillo, Edward A.; Ruel, Marie T.; and Rawat, Rahul. Combining intensive counseling by frontline workers with a nationwide mass media campaign has large differential impacts on complementary feeding practices but not on child growth: Results of a cluster-randomized program evaluation in Bangladesh. Journal of Nutrition 146(10): 2075 - 2084. http://dx.doi.org/10.3945/jn.116.232314

Complementary feeding (CF) contributes to child growth and development, but few CF programs are delivered at scale. Alive & Thrive addressed this in Bangladesh through intensified interpersonal counseling (IPC), mass media (MM), and community mobilization (CM).