A digital agricultural advisory services platform to boost adoption of improved technologies and practices in Ethiopia

Despite a rapidly growing enthusiasm for the use of information and communications technologies (ICTs) in developing country agriculture, many questions remain on the effectiveness of ICT-based approaches. In the case of Ethiopia, an IFPRI-led and PIM-supported study highlighted the benefits of a large-scale video-mediated approach for agricultural advisory services. The Government of Ethiopia used these results to make a significant investment in digitizing agricultural advisory services.