Synopsis: Who benefits from the rapidly increasing voluntary sustainability standards? Evidence from fairtrade and organic certified coffee in Ethiopia

Bart Minten, Mekdim Dereje, Ermias Engeda, Seneshaw Tamru,
essp ii research note

Voluntary Sustainability Standards (VSS) are rapidly increasing in global value chains. While consumers, mostly in developed
countries, are willing to pay significant premiums for such standards, it is not well understood how effectively these
incentives are transmitted to producing countries.