In recent times, results of various adoption studies have been mixed, raising questions regarding why some improved farm technologies are still not widely adopted several years after their first introduction.
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Biofortified pro-vitamin A cassava varieties are being developed and deployed in Nigeria and other countries.
In this paper we use the Becker-deGroot-Marschak auction mechanism to estimate consumer demand for biofortified yellow cassava varieties in two states of Nigeria: Imo in the southeast and Oyo in the southwest.