This study investigated the effects of social networks on consumer willingness to pay (WTP) for two high-iron bean (HIB) varieties (HIB-A and HIB-B) using data collected from 572 farmers in rural Rwanda.
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Several studies have suggested demand-pull creation in urban areas as a strategy to drive the adoption of novel agricultural products in rural areas.
Beans are grown by nearly all rural households in Rwanda, provide a large share of calorie intakes, and are a vital source of proteins and micronutrients.
Iron deficiency among children and women of child-bearing age is a public health problem in many developing countries.