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report

Information, branding, certification, and consumer willingness to pay for high-iron pearl millet: Evidence from experimental auctions in Maharashtra, India

harvestplus working paper
|
2015
| by A. Banerji, Ekin Birol, Bhushana Karandikar and Jeevant Rampal
In this paper we use sensory evaluation methods adopted from food science literature and the Becker-DeGroot-Marschak mechanism adopted from economic valuation literature to estimate consumer demand for biofortified high-iron pearl millet (HIPM) in Ma