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Accelerating technical change through video mediated agricultural extension

Agricultural extension is crucial for promoting equality of opportunity among smallholders. Ethiopia has one of Africa’s largest extension systems: 1) 17.5 million smallholder farmers 2) 1 extension agent per 400-500 farmers.

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Promoting adoption of improved seed through the Direct Seed Marketing approach

Rural transformation and poverty reduction in Ethiopia require increased agricultural productivity. Limited availability of quality seed to smallholders is a roadblock on the way to productivity growth.