In this paper, we seek to understand the current structure of the pearl millet seed sector in order to formulate recommendations about how best to position the marketing strategy for soon-to-be-released, high-iron hybrids.
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Understanding the adoption of high-iron varieties in Maharashtra, India: What explains popularity?
Pearl millet is one of the most important food staples of poorer populations in the drylands of India. India’s first pearl millet hybrids were released during the Green Revolution.
In this paper we study the role of social networks in the context of the low adoption rate of hybrid varieties of pearl millet, an important dry land crop in India.
In this paper we use sensory evaluation methods adopted from food science literature and the Becker-DeGroot-Marschak mechanism adopted from economic valuation literature to estimate consumer demand for biofortified high-iron pearl millet (HIPM) in Ma
This study explores farmer acceptance and valuation of a biofortified staple food crop in a developing country prior to its commercialization.