In 2014, a utilization survey was conducted by HarvestPlus among Zambian households belonging to the Livelihood Enhancement Groups (LEGs) that participated in the cultivation of Vitamin A maize (VAM) in the Northern Province.

Micronutrient deficiency, especially vitamin A deficiency, is a major problem in developing countries (Aguayo and Baker 2005; Black et al. 2008; Kennedy et al. 2003).

This paper reviews the changing structure of the maize seed industry in Zambia and presents findings of baseline and key informant interviews, in order to propose elements of a marketing strategy for the seeds of provitamin A-rich maize varieties.