Globally, policy initiatives have addressed food insecurity and the increasing pressure on available land that has followed from growing populations and changing diets.

In this paper, we test the impact of a simulated market premium for food safety, and of bundling rainfall insurance with an aflatoxin-reducing technology (Aflasafe KE01), on smallholder farmers’ adoption of this technology.

Unsafe food is a major cause of disease in developing countries, accounting for an estimated 2 million deaths per year globally and comprising a burden of illness comparable to that of malaria or tuberculosis (WHO, 2015).