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working paper

India’s pearl millet seed industry: Prospects for high-iron hybrids

In this paper, we seek to understand the current structure of the pearl millet seed sector in order to formulate recommendations about how best to position the marketing strategy for soon-to-be-released, high-iron hybrids.

report

Information, branding, certification, and consumer willingness to pay for high-iron pearl millet: Evidence from experimental auctions in Maharashtra, India

In this paper we use sensory evaluation methods adopted from food science literature and the Becker-DeGroot-Marschak mechanism adopted from economic valuation literature to estimate consumer demand for biofortified high-iron pearl millet (HIPM) in Ma
report

Integrated economic modeling of global and regional micronutrient security

In this paper, we examine the implications of alternative country-specific scenarios for biofortification on the reduction of micronutrient deficiency prevalence in under-fives.

report

Are consumers willing to pay more for biofortified foods?

This paper attempts to address this question by using a choice experiment with the real product to quantify the magnitude of the premium or discount in consumers’ willingness to pay that may be associated with it.

report

How cost-effective is biofortification in combating micronutrient malnutrition?

Biofortification is increasingly seen as an additional tool to combat micronutrient malnutrition.