Back

Who we are

With research staff from more than 60 countries, and offices across the globe, IFPRI provides research-based policy solutions to sustainably reduce poverty and end hunger and malnutrition in developing countries.

Lina Alaaeldin Abdelfattah

Lina Alaaeldin Abdelfattah is a Senior Research Associate in the Development Strategies and Governance Unit, based in Cairo. Her research interests include applied economic development, trade, and spatial economics, with a focus on topics relevant to social protection, food, nutrition, and agriculture in the Middle East and Africa. 

Where we work

Back

Where we work

IFPRI currently has more than 600 employees working in over 80 countries with a wide range of local, national, and international partners.

Social Marketing to Influence Public Behaviors

What is it? Why is it so hard? What makes it easier?

DC

International Food Policy Research Institute

2033 K Street, NW

Washington, United States

February 3, 2015

  • 5:15 – 6:45 pm (America/New_York)
  • 11:15 – 12:45 am (Europe/Amsterdam)
  • 3:45 – 5:15 am (Asia/Kolkata)

Social marketing is a proven behavior change discipline that first rose to prominence in the early 1970s. It has had a profound impact on influencing public behaviors that improve public health, prevent injuries, protect the environment, and contribute to communities.

In this seminar, Nancy Lee will introduce social marketing, explain how it differs from social media, and discuss its usage in the context of development goals. She will also highlight when to use social marketing and how its use differs from using education and laws to change behaviors. Furthermore, the seminar will present the 12 principles for social marketing success, each of which will be illustrated with a case example, including ones related to reducing obesity and improving nutrition.