Social marketing is a proven behavior change discipline that first rose to prominence in the early 1970s. It has had a profound impact on influencing public behaviors that improve public health, prevent injuries, protect the environment, and contribute to communities.

In this seminar, Nancy Lee will introduce social marketing, explain how it differs from social media, and discuss its usage in the context of development goals. She will also highlight when to use social marketing and how its use differs from using education and laws to change behaviors. Furthermore, the seminar will present the 12 principles for social marketing success, each of which will be illustrated with a case example, including ones related to reducing obesity and improving nutrition.