Impact Evaluation of C’est La Vie! in Rural Senegal: Baseline Survey

C’est la Vie! is an education edutainment TV series developed and produced by the Réseau Africain pour l’Education à la Santé (RAES), a Senegalese non-governmental organization with support from UN partners. C’est la vie! is specifically designed to address issues related to adolescents’ and women’s rights – including gender-based violence, sexual and reproductive health and maternal and child health. The plot revolves around everyday life in a maternal health clinic in Senegal and characters are based on extensive formative research. In 2019, the International Food Policy Research Institute (IFPRI) with partners including the University of North Carolina, MobiCiné and ASSMOR Consulting initiated an evaluation of season 1 of C’est la Vie! in rural Senegal. The evaluation was a cluster-randomized controlled trial (RCT) focusing on outcomes related to knowledge, attitudes and behaviors around gender-based violence, sexual and reproductive health and maternal and child health in Kaolack and Kolda regions.

This dataset is from the baseline survey conducted between November and December 2019 via in person interviews. In total, the survey includes 4,069 target females between the ages of 14 and 34 years old, 1,169 of their male partners, 4,061 households and 120 villages they reside in. The baseline data is part of a multi-round RCT following target women over time to assess the impact of C’est la vie! in rural Senegal.