Islamabad Post published an article on how stakeholders on Tuesday urged the federal government to take notice of Pakistan Horticulture Development Export Company’s (PHDEC) failure to play its due role in enhancing this sector’s exports and decide if it’s worth it. Talking to media, Vice President of Pakistan Businesses Forum and former FPCCI Chief on Agriculture, Ch Ahmad Jawad said to date the country has no export strategy for this emerging industry and Pakistan’s share in the international market is meager”
He said according to 2015 IFPRI IMPACT projections, Russia’s demand for fruit would be the fastest-growing category in food demand, reaching $11.4 billion and the same was true for China, which could be a tremendous opportunity for Pakistani fruits.